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NBC News touts restaurant owners’ attempt to ‘reclaim Cinco de Mayo in US’ by making it political

Open border zealots and Cinco de Mayo converged with a message about combating “anti-immigrant sentiments,” which was readily smacked down with reality about the “American holiday.”

This week, Taco Tuesday happened to coincide with the annual festivities recognized in bars across the country that few actually associate with an historic event. That didn’t stop NBC News from promoting a story from the Associated Press about Mexican American business owners and “inclusion,” in contrast to President Donald Trump and “a great deal of fear in Latino communities.”

Under a subheading of “A testament to Mexican resilience,” the report insisted, “Since returning to the White House in 2025, President Donald Trump has continued to label Mexican immigrants as criminals and gang members, and Latino communities have been a target of his hard-line immigration tactics.”

“Memes shared from official White House social media accounts perpetuate negative stereotypes about Latinos, while a federally led English-only initiative and ban on diversity, equity, and inclusion programs all seem to target communities of color,” continued the AP’s Fernanda Figueroa. “Altogether, it’s generated a great deal of fear in Latino communities.”

The narrative was tacked onto the promotion of Mexican restaurants — and other businesses — using the celebration to “reclaim Cinco de Mayo in the U.S. — moving away from a flattening of Mexican culture toward highlighting history and community,” with the continued sales of Mexican food, beer, margaritas, and tequila.

Embedded in the story was a self-refuting point about “inclusion” as the AP shared data from the National Restaurant Association that assessed Hispanic-owned firms operate roughly 18% of all restaurant businesses in America as of April.

Regarding the actual significance of the day, the report touted the 1862 “triumph over much larger French troops,” during the Battle of Puebla of the Second Franco-Mexican War, “who were better-equipped,” styling it an “enormous emotional boost for Mexican soldiers led by Gen. Ignacio Zaragoza.”

“In Mexico, historical reenactments are held annually in the central city of Puebla to commemorate the victory. Participants dress as Mexican and French troops and as Zacapoaxtlas — the Indigenous and farmer contingent that helped Mexican troops win,” wrote Figueroa. “In the U.S., May 5 is seen as a day to celebrate Mexican American culture, stretching back to the 1800s in California. Festivities typically include parades, street food, block parties, mariachi competitions, and baile.”

The assertion was refuted on social media as commenters shared anecdotes about their own experiences in Hispanic communities and Mexico alike. Arguing that celebrations were limited to the town of Puebla, where the battle actually occurred, many pointed to marketers as responsible for promoting Cinco de Mayo — often confused for Mexican Independence Day — because Dieciseis de Septiembre “was too hard for gringos to pronounce.”

All told, the effort was akin to those who shifted Juneteenth from a Texas commemoration to a federal holiday, as opposed to what was actually at play: “Cinco de Mayo is an American holiday where White people drink margaritas and wear sombreros.”

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