{"id":693778,"date":"2026-10-27T14:10:00","date_gmt":"2026-10-27T14:10:00","guid":{"rendered":"https:\/\/buglecall.org\/?p=693778"},"modified":"2026-10-27T14:10:00","modified_gmt":"2026-10-27T14:10:00","slug":"americans-consumer-confidence-rebounded-dramatically-off-covid-lows-in-october","status":"publish","type":"post","link":"https:\/\/buglecall.org\/?p=693778","title":{"rendered":"Americans&#8217; Consumer Confidence Rebounded Dramatically Off COVID Lows In October"},"content":{"rendered":"<p><span class=\"field field--name-title field--type-string field--label-hidden\">Americans&#8217; Consumer Confidence Rebounded Dramatically Off COVID Lows In October<\/span><\/p>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p>After crashing below COVID lows in September, The Conference Board&#8217;s Consumer Confidence Index surged back to the highest level since June in October&#8217;s data released today.\u00a0<\/p>\n<p><strong>The headline index rose by 7.5 points to 91.7 (1985=100) in October, up from 84.2 in September <\/strong>(a slight upward revision) and dramatically better than the 81.0 expected.<\/p>\n<p>The Present Situation Index &#8211; based on consumers\u2019 assessment of current business and labor market conditions &#8211; increased by 8.6 points to 120.4.\u00a0<\/p>\n<p>The Expectations Index &#8211; based on consumers\u2019 short-term outlook for income, business, and labor market conditions &#8211; recovered by 6.9 points to 72.6, only partially reversing three consecutive monthly declines. The survey period for this month\u2019s preliminary results was October 1-21.<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/sites\/default\/files\/inline-images\/2026-10-27_07-03-02_1793109800240.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cms.zerohedge.com\/sites\/default\/files\/inline-images\/2026-10-27_07-03-47_1793109837687.png\" data-entity-uuid=\"59be5f03-7a88-421e-babb-6128e7a35560\" data-entity-type=\"file\" height=\"300\" width=\"502\" loading=\"lazy\" \/><\/a><\/p>\n<p><em><strong>\u201cConsumer confidence advanced in October, driven primarily by improved perceptions of current and expected business conditions,\u201d <\/strong><\/em>said Fergus McCormick, Senior Economist, Global Indicators, The Conference Board.<\/p>\n<p>\u201c<strong>The recovery was in line with retail gasoline prices easing from September to October.<\/strong> Yet, despite the increase in October, consumer confidence remained on the long-term downward trend that\u2019s persisted over the past few years. Consumers planned less spending on services and durable goods over the next six months. This likely reflected higher price levels and persistent inflation, which eroded consumers\u2019 purchasing power.\u201d<\/p>\n<p><strong>That was the biggest beat since May 2025&#8230;<\/strong><\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/sites\/default\/files\/inline-images\/2026-10-27_07-03-02_1793109850741.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cms.zerohedge.com\/sites\/default\/files\/inline-images\/2026-10-27_07-03-02_1793109850741.png\" data-entity-uuid=\"649eb2ef-2310-4f5f-b304-7334345718aa\" data-entity-type=\"file\" height=\"299\" width=\"507\" loading=\"lazy\" \/><\/a><\/p>\n<p>McCormickcontinued: \u201cAmong write-in responses in October, <strong>consumers continued to express frustration with rising costs<\/strong>. References to prices, the high cost of food and groceries, and oil and diesel prices rose. Comments about war and conflict eased for a second straight month but remained elevated. Mentions of jobs and employment as an area of concern also ticked up, though to a lesser extent.\u201d\u00a0<\/p>\n<p><strong>On a six-month moving average basis, only consumers under age 35 and those with a household income of $100k or more expressed an increase in confidence. <\/strong>By generation, confidence amongst Gen X, Baby Boomers, and the Silent Generation continued to trail significantly behind Gen Z and Millennials, widening a sharp generational divide that has emerged over the past two years.\u00a0<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/sites\/default\/files\/inline-images\/cci-oct-2026-3_4bc761c6-40b3-4864-9283-3662d14d891f.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cms.zerohedge.com\/sites\/default\/files\/inline-images\/cci-oct-2026-3_4bc761c6-40b3-4864-9283-3662d14d891f.png\" alt=\" alt=\" width=\"500\" data-entity-uuid=\"52bdf33b-8335-4bd2-b629-8454d71b7de2\" data-entity-type=\"file\" height=\"279\" loading=\"lazy\" \/><\/a><\/p>\n<p>In October, <strong>confidence improved across all political affiliations\u2014but much more so for Republicans.<\/strong><\/p>\n<\/div>\n<p>      <span class=\"field field--name-uid field--type-entity-reference field--label-hidden\"><a title=\"View user profile.\" href=\"https:\/\/cms.zerohedge.com\/users\/tyler-durden\" lang class=\"username\">Tyler Durden<\/a><\/span><br \/>\n<span class=\"field field--name-created field--type-created field--label-hidden\"><time datetime=\"2026-10-27T10:10:00-04:00\" title=\"Tuesday, October 27, 2026 - 10:10\" class=\"datetime\">Tue, 10\/27\/2026 &#8211; 10:10<\/time><br \/>\n<\/span><img decoding=\"async\" src=\"https:\/\/cms.zerohedge.com\/sites\/default\/files\/inline-images\/2026-10-27_07-03-47_1793109837687.png\" title=\"Americans&apos; Consumer Confidence Rebounded Dramatically Off COVID Lows In October\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Americans&#8217; Consumer Confidence Rebounded Dramatically Off COVID Lows In October After crashing below COVID lows in September, The Conference Board&#8217;s Consumer Confidence Index surged back to the highest level since June in October&#8217;s data released today.\u00a0 The headline index rose by 7.5 points to 91.7 (1985=100) in October, up from 84.2 in September (a slight&hellip; <a class=\"more-link\" href=\"https:\/\/buglecall.org\/?p=693778\">Continue reading <span class=\"screen-reader-text\">Americans&#8217; Consumer Confidence Rebounded Dramatically Off COVID Lows In October<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[17,22,13],"tags":[],"class_list":["post-693778","post","type-post","status-publish","format-standard","hentry","category-border-security","category-immigration","category-immigration-reform","entry"],"_links":{"self":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/693778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=693778"}],"version-history":[{"count":0,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/693778\/revisions"}],"wp:attachment":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=693778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=693778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=693778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}