{"id":664083,"date":"2026-09-06T19:30:00","date_gmt":"2026-09-06T19:30:00","guid":{"rendered":"https:\/\/buglecall.org\/?p=664083"},"modified":"2026-09-06T19:30:00","modified_gmt":"2026-09-06T19:30:00","slug":"biggest-go-woke-get-broke-story-of-a-generation-sp-nukes-nike-from-elite-blue-chip-index-2","status":"publish","type":"post","link":"https:\/\/buglecall.org\/?p=664083","title":{"rendered":"Biggest &#8216;Go Woke, Get Broke&#8217; Story Of A Generation: S&amp;P Nukes Nike From Elite Blue-Chip Index"},"content":{"rendered":"<p><span class=\"field field--name-title field--type-string field--label-hidden\">Biggest &#8216;Go Woke, Get Broke&#8217; Story Of A Generation: S&amp;P Nukes Nike From Elite Blue-Chip Index<\/span><\/p>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p>S&amp;P Dow Jones Indices announced Friday that Nike is being booted from the S&amp;P 100 after nearly two decades, another sign of how America&#8217;s most exclusive blue-chip benchmark is being reshaped by the artificial-intelligence spending boom. But that&#8217;s not the entire story&#8230;\u00a0<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/2026-09-06_08-42-18.png?itok=g9jao7GA\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2026-09-06_08-42-18.png?itok=g9jao7GA\"><img fetchpriority=\"high\" decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"fe401b7d-3c54-4fe1-a893-e40839714ed7\" data-responsive-image-style=\"inline_images\" height=\"281\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/2026-09-06_08-42-18.png?itok=g9jao7GA\" alt=\"\" \/><\/a><\/p>\n<p>Perhaps what really happened with Nike is that it lost its way. Instead of focusing on basketball shoes and athletic leisure, it pursued the whole woke culture, which damaged the brand.<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/HRffZWYWwAMdvHW.jpg?itok=W4DrUeJY\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/HRffZWYWwAMdvHW.jpg?itok=W4DrUeJY\"><img decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"0fc760c4-02cb-4680-9719-5250936b5179\" data-responsive-image-style=\"inline_images\" height=\"547\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/HRffZWYWwAMdvHW.jpg?itok=W4DrUeJY\" alt=\"\" \/><\/a><\/p>\n<p>Injected itself into far-left politics.\u00a0<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/Black-Lives-Matter-Protest-Nike.jpg?itok=XlJsaa_b\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/Black-Lives-Matter-Protest-Nike.jpg?itok=XlJsaa_b\"><img decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"7c6574f0-4c21-40c9-975c-4db0856eb140\" data-responsive-image-style=\"inline_images\" height=\"281\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/Black-Lives-Matter-Protest-Nike.jpg?itok=XlJsaa_b\" alt=\"\" \/><\/a><\/p>\n<p>And this &#8230;\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\" xml:lang=\"en\">BREAKING: Nike is set to be removed from the S&amp;P 100 after nearly 18 years.<\/p>\n<p>The stock is now down almost 80% from its 2021 peak, turning one of the market\u2019s most iconic consumer brands into one of its biggest recent disappointments. <a href=\"https:\/\/t.co\/3uJNIxcg4j\">pic.twitter.com\/3uJNIxcg4j<\/a><\/p>\n<p>\u2014 I Meme Therefore I Am \ud83c\uddfa\ud83c\uddf8 (@ImMeme0) <a href=\"https:\/\/x.com\/ImMeme0\/status\/2096345838049960223?ref_src=twsrc%5Etfw\">September 5, 2026<\/a><\/p><\/blockquote>\n<p>Via Fox News&#8230;<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/2026-09-06_09-02-53.png?itok=1UEiamh-\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2026-09-06_09-02-53.png?itok=1UEiamh-\"><img loading=\"lazy\" decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"3c036c8c-b596-4502-9dc1-8514937ef6bf\" data-responsive-image-style=\"inline_images\" height=\"155\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/2026-09-06_09-02-53.png?itok=1UEiamh-\" alt=\"\" \/><\/a><\/p>\n<p>Not surprising whatsoever who accelerated Nike&#8217;s demise.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\" xml:lang=\"en\">LMAO, look at the marketing &amp; strategy officers for Nike.<\/p>\n<p>Don\u2019t worry, guys; I\u2019m sure Nike will climb out of the huge woke hole they are in \ud83e\udd74\ud83e\udee0 <a href=\"https:\/\/t.co\/7CXinp8VUA\">pic.twitter.com\/7CXinp8VUA<\/a><\/p>\n<p>\u2014 Mrs B (@attackdogX) <a href=\"https:\/\/x.com\/attackdogX\/status\/2096554645430706177?ref_src=twsrc%5Etfw\">September 6, 2026<\/a><\/p><\/blockquote>\n<p>S&amp;P Dow Jones Indices noted that Nike will remain in the broader S&amp;P 500.<\/p>\n<p>Nike&#8217;s peak was in late 2021, when it sported a $280 billion market cap that has since crashed to as low as $56 billion following Friday&#8217;s close, its lowest market capitalization since 2013.<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/Snag_73075209.png?itok=MhiRhzuG\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/Snag_73075209.png?itok=MhiRhzuG\"><img loading=\"lazy\" decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"239b781c-95fd-4d96-89d6-4498c8c2fa9a\" data-responsive-image-style=\"inline_images\" height=\"274\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/Snag_73075209.png?itok=MhiRhzuG\" alt=\"\" \/><\/a><\/p>\n<p>No longer a growth story?\u00a0<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/Snag_7306ef77.png?itok=iFUVjaB5\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/Snag_7306ef77.png?itok=iFUVjaB5\"><img loading=\"lazy\" decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"af702f68-be70-42d9-9ba7-df1bca1ee50f\" data-responsive-image-style=\"inline_images\" height=\"455\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/Snag_7306ef77.png?itok=iFUVjaB5\" alt=\"\" \/><\/a><\/p>\n<p>Nike&#8217;s upcoming demotion from the S&amp;P 100, set to take effect on Sept. 21, comes after a series of missteps as the sportswear giant struggles to revive sales and has lost market share to rivals including On and Hoka.<\/p>\n<p>Perhaps management should not have focused on left-wing cultural issues but instead on clothing and sneakers.<\/p>\n<\/div>\n<p>      <span class=\"field field--name-uid field--type-entity-reference field--label-hidden\"><a title=\"View user profile.\" href=\"https:\/\/cms.zerohedge.com\/users\/tyler-durden\" lang=\"\" class=\"username\" xml:lang=\"\">Tyler Durden<\/a><\/span><br \/>\n<span class=\"field field--name-created field--type-created field--label-hidden\">Sun, 09\/06\/2026 &#8211; 15:30<\/span><img decoding=\"async\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/2026-09-06_08-42-18.png?itok=g9jao7GA\" title=\"Biggest &apos;Go Woke, Get Broke&apos; Story Of A Generation: S&amp;P Nukes Nike From Elite Blue-Chip Index\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Biggest &#8216;Go Woke, Get Broke&#8217; Story Of A Generation: S&amp;P Nukes Nike From Elite Blue-Chip Index S&amp;P Dow Jones Indices announced Friday that Nike is being booted from the S&amp;P 100 after nearly two decades, another sign of how America&#8217;s most exclusive blue-chip benchmark is being reshaped by the artificial-intelligence spending boom. But that&#8217;s not&hellip; <a class=\"more-link\" href=\"https:\/\/buglecall.org\/?p=664083\">Continue reading <span class=\"screen-reader-text\">Biggest &#8216;Go Woke, Get Broke&#8217; Story Of A Generation: S&amp;P Nukes Nike From Elite Blue-Chip Index<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":664076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[18,19,10,21,12,11,9],"tags":[],"class_list":["post-664083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cancel-culture","category-censorship","category-civil-liberties","category-election-integrity","category-equal-justice","category-free-speech","category-religious-freedom","entry"],"_links":{"self":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/664083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=664083"}],"version-history":[{"count":0,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/664083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/media\/664076"}],"wp:attachment":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=664083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=664083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=664083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}