{"id":623706,"date":"2026-06-23T15:05:00","date_gmt":"2026-06-23T15:05:00","guid":{"rendered":"https:\/\/buglecall.org\/?p=623706"},"modified":"2026-06-23T15:05:00","modified_gmt":"2026-06-23T15:05:00","slug":"meta-widens-smart-glasses-lead-with-299-models-leaving-apple-and-snapchat-chasing-ai-wearable-race-3","status":"publish","type":"post","link":"https:\/\/buglecall.org\/?p=623706","title":{"rendered":"Meta Widens Smart-Glasses Lead With $299 Models, Leaving Apple And Snapchat Chasing AI Wearable Race"},"content":{"rendered":"

Meta Widens Smart-Glasses Lead With $299 Models, Leaving Apple And Snapchat Chasing AI Wearable Race<\/span><\/p>\n

\n

Meta Platforms continues to gain momentum in the smart-glasses race with an extended push into affordable eyewear priced at $299, below its current Ray-Ban Meta Wayfarer model, Snapchat’s $2,200 glasses, and Apple’s $3,000-plus Vision Pro headset.<\/p>\n

Bloomberg<\/a> reports that Meta unveiled the Adventurer and Fury glasses, each priced at $299 – or about $80 below its Ray-Ban Meta Wayfarer smart glasses model. Meta also introduced a $399 Starfire model in collaboration with Kylie Jenner, targeting cash-strapped Gen Z and millennial consumers.<\/p>\n

\"\"<\/a><\/p>\n

EssilorLuxottica, Meta’s smart-glasses partner and the parent of Ray-Ban and Oakley, will manufacture the new models.<\/p>\n

<\/a><\/p>\n

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Meta’s new Adventurer smart glases.Photographer: Mark Gurman\/Bloomberg<\/em><\/figcaption><\/figure>\n

<\/p>\n

We have detailed<\/a> Meta’s smart-glasses supply chain at length, and Goldman analyst Jerry Shen recently published a deep dive mapping the key suppliers powering the emerging AI and AR eyewear markets.<\/p>\n

\"\"<\/a><\/p>\n

EssilorLuxottica’s CEO said the cheaper Meta smart glasses are designed to “drive access to broader audiences<\/strong>,” adding that “more price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives<\/strong>.”<\/p>\n

Last week, Snapchat CEO Evan Spiegel debuted goofy $2,220 smart glasses<\/a>…<\/p>\n

\n

Evan Spiegel showing off the new Specs AR glasses to the public for the first time. pic.twitter.com\/pCYBLU9xxH<\/a><\/p>\n

\u2014 Nathie (@NathieVR) June 16, 2026<\/a><\/p><\/blockquote>\n

…which Wall Street analysts viewed less as a mass-market consumer glasses and more as a developer kit, given the steep price point.<\/p>\n

Clearly, Spiegel learned little from Apple’s Vision Pro debut a few years ago, which failed to attract mainstream consumers because of its $3,000-plus price point.<\/p>\n

Apple has certainly taken note of Meta’s successful push into smart glasses and is expected to launch more affordable glasses in late 2027.<\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nTue, 06\/23\/2026 – 11:05<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Meta Widens Smart-Glasses Lead With $299 Models, Leaving Apple And Snapchat Chasing AI Wearable Race Meta Platforms continues to gain momentum in the smart-glasses race with an extended push into affordable eyewear priced at $299, below its current Ray-Ban Meta Wayfarer model, Snapchat’s $2,200 glasses, and Apple’s $3,000-plus Vision Pro headset. Bloomberg reports that Meta… Continue reading Meta Widens Smart-Glasses Lead With $299 Models, Leaving Apple And Snapchat Chasing AI Wearable Race<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":623691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[18,19,10,21,12,11,9],"tags":[],"class_list":["post-623706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cancel-culture","category-censorship","category-civil-liberties","category-election-integrity","category-equal-justice","category-free-speech","category-religious-freedom","entry"],"_links":{"self":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/623706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=623706"}],"version-history":[{"count":0,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/623706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/media\/623691"}],"wp:attachment":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=623706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=623706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=623706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}