{"id":597055,"date":"2026-05-06T12:01:25","date_gmt":"2026-05-06T12:01:25","guid":{"rendered":"https:\/\/buglecall.org\/?p=597055"},"modified":"2026-05-06T12:01:25","modified_gmt":"2026-05-06T12:01:25","slug":"nbc-news-touts-restaurant-owners-attempt-to-reclaim-cinco-de-mayo-in-us-by-making-it-political","status":"publish","type":"post","link":"https:\/\/buglecall.org\/?p=597055","title":{"rendered":"NBC News touts restaurant owners\u2019 attempt to \u2018reclaim Cinco de Mayo in US\u2019 by making it political"},"content":{"rendered":"
\"\"<\/div>\n

Open border zealots and Cinco de Mayo converged with a message about combating \u201canti-immigrant sentiments,\u201d which was readily smacked down with reality about the \u201cAmerican holiday.\u201d<\/p>\n

This week, Taco Tuesday happened to coincide with the annual festivities recognized in bars across the country that few actually associate with an historic event. That didn\u2019t stop NBC News from promoting a story from the Associated Press about Mexican American business owners and \u201cinclusion,\u201d in contrast to President Donald Trump and \u201ca great deal of fear in Latino communities.\u201d<\/p>\n

Under a subheading of \u201cA testament to Mexican resilience,\u201d the report<\/a> insisted, \u201cSince returning to the White House in 2025, President Donald Trump has continued to label Mexican immigrants as criminals and gang members, and Latino communities have been a target of his hard-line immigration tactics.\u201d<\/p>\n

\u201cMemes shared from official White House social media accounts perpetuate negative stereotypes about Latinos, while a federally led English-only initiative and ban on diversity, equity, and inclusion programs all seem to target communities of color,\u201d continued the AP\u2019s Fernanda Figueroa. \u201cAltogether, it\u2019s generated a great deal of fear in Latino communities.\u201d<\/p>\n

\n

Happy Cinco de Mayo to all who celebrate! pic.twitter.com\/gfTriN75Fk<\/a><\/p>\n

\u2014 The White House (@WhiteHouse) May 5, 2026<\/a><\/p>\n<\/blockquote>\n

The narrative was tacked onto the promotion of Mexican restaurants \u2014 and other businesses \u2014 using the celebration to \u201creclaim Cinco de Mayo in the U.S. \u2014 moving away from a flattening of Mexican culture toward highlighting history and community,\u201d with the continued sales of Mexican food, beer, margaritas, and tequila.<\/p>\n

Embedded in the story was a self-refuting point about \u201cinclusion\u201d as the AP shared data from the National Restaurant Association that assessed Hispanic-owned firms operate roughly 18% of all restaurant businesses in America as of April.<\/p>\n

Regarding the actual significance of the day, the report touted the 1862 \u201ctriumph over much larger French troops,\u201d during the Battle of Puebla of the Second Franco-Mexican War, \u201cwho were better-equipped,\u201d styling it an \u201cenormous emotional boost for Mexican soldiers led by Gen. Ignacio Zaragoza.\u201d<\/p>\n

\u201cIn Mexico, historical reenactments are held annually in the central city of Puebla to commemorate the victory. Participants dress as Mexican and French troops and as Zacapoaxtlas \u2014 the Indigenous and farmer contingent that helped Mexican troops win,\u201d wrote Figueroa. \u201cIn the U.S., May 5 is seen as a day to celebrate Mexican American culture, stretching back to the 1800s in California. Festivities typically include parades, street food, block parties, mariachi competitions, and baile.\u201d<\/p>\n

The assertion was refuted on social media as commenters shared anecdotes about their own experiences in Hispanic communities and Mexico alike. Arguing that celebrations were limited to the town of Puebla, where the battle actually occurred, many pointed to marketers as responsible for promoting Cinco de Mayo \u2014 often confused for Mexican Independence Day \u2014 because Dieciseis de Septiembre \u201cwas too hard for gringos to pronounce.\u201d<\/p>\n

All told, the effort was akin to those who shifted Juneteenth from a Texas commemoration to a federal holiday, as opposed to what was actually at play: \u201cCinco de Mayo is an American holiday where White people drink margaritas and wear sombreros.\u201d<\/p>\n

\n

Lived in Houston for 25 years. I can confirm.<\/p>\n

It\u2019s just an excuse to have margaritas when you go out to eat, which Houstonians do anyway.<\/p>\n

Activists have been trying to make Cinco de Mayo a thing for years. It\u2019s like \u201cJunteenth\u201d. No one actually cares.<\/p>\n

\u2014 Unimpressed Buffalo (@unimpressedbufl) May 5, 2026<\/a><\/p>\n<\/blockquote>\n

\n

Geez! In Mexico, Cinco de Mayo is only celebrated in the town of Puebla, where they defeated the French on May 5th. Cinco de Mayo was a clever marketing scheme to sell a boatload of Corona beer.<\/p>\n

\u2014 Jay Triguero (@Jaytrigs) May 5, 2026<\/a><\/p>\n<\/blockquote>\n

\n

Can confirm. Happened to be in Mexico once over Cinco de Mayo and there were no celebrations. Ever since have said same: it\u2019s actually more an American holiday than Mexican. And for Americans it\u2019s basically the Mexican St. Patrick\u2019s.
\nDeeper theory is that whites spiritually need\u2026<\/p>\n

\u2014 Ferrin L7 (@FerrinL7) May 5, 2026<\/a><\/p>\n<\/blockquote>\n

\n

What are you jabbering on about? Americans not of Mexican descent celebrate Cinco de Mayo probably more than Mexican Americans do. Also, you refuse to differentiate between immigrants and illegal immigrants. Most Americans are against illegal immigration.<\/p>\n

\u2014 Charles Doucette \"\ud83c\uddfb\ud83c\udde6\" (@Chuck_Doucet) May 5, 2026<\/a><\/p>\n<\/blockquote>\n

\n

They\u2019re always conflating AND instigating. The leftist media is beyond horrid.<\/p>\n

\u2014 James Moriarty (@enlightenedJim) May 5, 2026<\/a><\/p>\n<\/blockquote>\n

\n

About 50 years ago a study by the importers of Corona determined \u2018Dieciseis de Septiembre\u2019 was too hard for gringos to pronounce, so they used a minor Mexican victory against the French because we can say Cinco de Mayo. I don\u2019t need an excuse to drink margaritas.<\/p>\n

\u2014 Edward the Texas Moran (@TexasMoran) May 5, 2026<\/a><\/p>\n<\/blockquote>\n

\n

Ridiculous. May 5 is just another day in Mexico. It\u2019s a party day here because the beer companies willed it into existence.<\/p>\n

\u2014 flat lander (@LanderFlat52296) May 6, 2026<\/a><\/p>\n<\/blockquote>\n

\n

The number of Americans who have a problem with Cinco de Mayo is hovering somewhere around zero.<\/p>\n

\u2014 Todd the Wet Sprocket (@ToddSweeny5) May 5, 2026<\/a><\/p>\n<\/blockquote>\n

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Open border zealots and Cinco de Mayo converged with a message about combating \u201canti-immigrant sentiments,\u201d which was readily smacked down with reality about the \u201cAmerican holiday.\u201d This week, Taco Tuesday happened to coincide with the annual festivities recognized in bars across the country that few actually associate with an historic event. That didn\u2019t stop NBC… Continue reading NBC News touts restaurant owners\u2019 attempt to \u2018reclaim Cinco de Mayo in US\u2019 by making it political<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":597056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[17,22,13],"tags":[],"class_list":["post-597055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-border-security","category-immigration","category-immigration-reform","entry"],"_links":{"self":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/597055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=597055"}],"version-history":[{"count":0,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/597055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/media\/597056"}],"wp:attachment":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=597055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=597055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=597055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}