{"id":590739,"date":"2026-04-23T11:45:00","date_gmt":"2026-04-23T11:45:00","guid":{"rendered":"https:\/\/buglecall.org\/?p=590739"},"modified":"2026-04-23T11:45:00","modified_gmt":"2026-04-23T11:45:00","slug":"heres-what-happened-inside-convenience-stores-when-gas-hit-4","status":"publish","type":"post","link":"https:\/\/buglecall.org\/?p=590739","title":{"rendered":"Here&#8217;s What Happened Inside Convenience Stores When Gas Hit $4"},"content":{"rendered":"<p><span class=\"field field--name-title field--type-string field--label-hidden\">Here&#8217;s What Happened Inside Convenience Stores When Gas Hit $4<\/span><\/p>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p>Continuing our coverage of consumer behavior shifts at petrol stations and convenience stores, the U.S. national average for 87-octane gasoline has remained above the politically sensitive $4-a-gallon level for three weeks. Goldman analysts have released a new note indicating that a majority of <strong>convenience stores are seeing drivers buying less fuel and trading down in-store.<\/strong><\/p>\n<p>Bonnie Herzog, managing director and senior consumer analyst at Goldman, penned a note titled Q1 <em>&#8220;Beverage Bytes,&#8221;<\/em> which covers a survey of <strong>32,000 retail locations, or about 21% of convenience stores nationwide<\/strong>.<\/p>\n<p>&#8220;<strong>Despite the improved outlook, it appears that some consumers are already changing their behavior as gas prices remain elevated (at ~$4\/gallon). Our retailers are seeing consumers purchasing less fuel, downtrading within the store, and declining basket sizes<\/strong>,&#8221; Herzog wrote in the note.<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/Snag_79083e10.png?itok=1geucz1r\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/Snag_79083e10.png?itok=1geucz1r\"><img fetchpriority=\"high\" decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"e6130191-42c1-44e3-b8b2-6a8c762fcfc7\" data-responsive-image-style=\"inline_images\" height=\"277\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/Snag_79083e10.png?itok=1geucz1r\" alt=\"\" \/><\/a><\/p>\n<p>More than half of respondents (53%) said they are already seeing changed consumer behavior with gas prices around $4 a gallon, while another 37% expect behavior to shift if prices remain elevated. Only 11% said they have not noticed any change.<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/2026-04-21_13-06-58.png?itok=LqxK2TWf\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2026-04-21_13-06-58.png?itok=LqxK2TWf\"><img decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"721a9514-62d0-426d-a4dd-331a43614a36\" data-responsive-image-style=\"inline_images\" height=\"349\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/2026-04-21_13-06-58.png?itok=LqxK2TWf\" alt=\"\" \/><\/a><\/p>\n<p>The most common pattern shifts in these convenience stores were consumers buying less fuel, trading down at the pump, trading down in-store, and buying fewer in-store items. A smaller share also said customers are simply driving less because of higher gas prices.<\/p>\n<p><a data-image-external-href=\"\" data-image-href=\"\/s3\/files\/inline-images\/2026-04-21_13-07-22.png?itok=aXVCq4vp\" data-link-option=\"0\" href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2026-04-21_13-07-22.png?itok=aXVCq4vp\"><img decoding=\"async\" data-entity-type=\"file\" data-entity-uuid=\"8b4c2003-f805-49f1-ae0a-4823c880bc3a\" data-responsive-image-style=\"inline_images\" height=\"371\" width=\"500\" class=\"inline-images image-style-inline-images\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/2026-04-21_13-07-22.png?itok=aXVCq4vp\" alt=\"\" \/><\/a><\/p>\n<p>Last week, Herzog&#8217;s team <a href=\"https:\/\/www.zerohedge.com\/personal-finance\/heres-what-happened-inside-gas-stations-when-gas-hit-4\">published<\/a> a survey of <strong>44,000 retail locations across the U.S. (about 28% of all tobacco outlets) <\/strong>that showed $4-a-gallon fuel had already sparked trading down among nicotine users: <em>&#8220;Downtrading was strong in Q1, as roughly 80% of respondents indicated that deep-discount cigarettes gained share.&#8221;<\/em><\/p>\n<p>To sum up, the fuel price shock highlights just how <strong>sensitive consumers remain in an ongoing K-shaped economy<\/strong>, with working-poor households bearing the brunt of the financial pain.<\/p>\n<p><em><a href=\"https:\/\/www.zerohedge.com\/signup\/professional-membership-year\">Professional subscribers<\/a>\u00a0can read the &#8220;<a href=\"https:\/\/marketdesk.ai\/standalone\/xuPI6mWdyQH\">Beverage Bytes<\/a>&#8221;\u00a0note on\u00a0our new\u00a0<a href=\"https:\/\/marketdesk.ai\/\">Marketdesk.ai<\/a>\u00a0portal.\u00a0<\/em><\/p>\n<\/div>\n<p>      <span class=\"field field--name-uid field--type-entity-reference field--label-hidden\"><a title=\"View user profile.\" href=\"https:\/\/cms.zerohedge.com\/users\/tyler-durden\" lang=\"\" class=\"username\" xml:lang=\"\">Tyler Durden<\/a><\/span><br \/>\n<span class=\"field field--name-created field--type-created field--label-hidden\">Thu, 04\/23\/2026 &#8211; 07:45<\/span><img decoding=\"async\" src=\"https:\/\/assets.zerohedge.com\/s3fs-public\/styles\/inline_image_mobile\/public\/inline-images\/Snag_79083e10.png?itok=1geucz1r\" title=\"Here's What Happened Inside Convenience Stores When Gas Hit $4\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s What Happened Inside Convenience Stores When Gas Hit $4 Continuing our coverage of consumer behavior shifts at petrol stations and convenience stores, the U.S. national average for 87-octane gasoline has remained above the politically sensitive $4-a-gallon level for three weeks. Goldman analysts have released a new note indicating that a majority of convenience stores&hellip; <a class=\"more-link\" href=\"https:\/\/buglecall.org\/?p=590739\">Continue reading <span class=\"screen-reader-text\">Here&#8217;s What Happened Inside Convenience Stores When Gas Hit $4<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":590740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[17,22,13],"tags":[],"class_list":["post-590739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-border-security","category-immigration","category-immigration-reform","entry"],"_links":{"self":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/590739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=590739"}],"version-history":[{"count":0,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/posts\/590739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=\/wp\/v2\/media\/590740"}],"wp:attachment":[{"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=590739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=590739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buglecall.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=590739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}